Promoting Your Online Radio Station
Distribution
Audio programming can be an important part of your traffic generation plan as well! There are hundreds of audio and podcast syndicates on the web that can be used to spread your message and drive traffic back to your site. Your audio programming can appear on multiple syndicates - even Apple iTunes - which drives traffic back to your web site.

Podcasts will also be placed on your radio station site that will allow the distribution of your web site URL and back links to form. This process is likely to improve your position on Google™, Yahoo™ and other search engines and directories.

Viral Marketing
“Widgets” have become increasing popular. Widgets make your audio programming portable. When Internet Broadcasting Group creates programming, we also create a widget that help your audio go viral. The widgets can be used in several ways to distribute programming:

• The widgets can be placed on other web sites and allow one-click access to your audio programming.
• The widgets can be used on personal or corporate pages on social networking sites like MySpace, Facebook or Stickam.
• The widgets can be passed from one person to another - spreading your programming and brand message without having users ever visit your site

Cross Channel Promotions
Promoting the radio station through your print advertising, other web sites, traditional media ads, will help build listenership and allow you to enjoy the full marketing benefit from your internet radio station.

Sample Station Embeddable Player: