• Internet radio gives clients high levels of exposure to your brand without any competing marketing messages
• Internet Radio provides the opportunity to expand your brand experience beyond your core products
• Internet Radio is the cornerstone of building an online community of consumers passionate about your products.
• Internet Radio listenership is skyrocketing and reaching multiple desirable demographics.

Internet radio is a highly beneficial addition to your online marketing milieu, as it creates affinity with your brand and greatly increases the time spent on your web site.  Extending your brand with internet radio provides an excellent opportunity to convert casual web site vistors to fervent supporters of your brand.

Who’s Listening?
According to The Infinite Dial 2007: Radio’s Digital Platforms, published by Arbitron:

• The weekly audience for internet radio is around 29 million people
• “Nineteen percent of persons age 18-34 have listened to online radio in the past week. Online radio also reaches 14 percent of adults 18-49 in an average week.
• “People who listen to digital radio platforms do not spend less time listening to AM/FM radio.  Among all persons 12 and older who participated in the study, the average time spent listening per day to AM/FM radio was 2 hours, 37 minutes compared with 2 hours, 45 minutes a day among those who use radio’s new digital platforms (listened to online radio in the last month, or subscribe to satellite radio, or have ever listened to an audio podcast).”
• More than one in five have listened to Internet Radio in the past month.
• The weekly Internet Radio audience has increased 50% over the past year
• More than 8 in 10 Americans are online from any location
• At-work streaming has increased an average of 43% each year over the last five years.
• Internet radio attracts an upper-income audience, with weekly Internet radio listeners 36% more likely to live in a household with annual income of $100K+ than the general US population 18+.
• Internet radio is used as a soundtrack for online shopping/buying, with 57% of weekly internet radio users reporting listening while purchasing goods at a website.
• Radio web site visitors are highly loyal, with two-thirds of station web site visitors visiting weekly, and nearly a quarter visiting daily.