• The Internet Broadcasting Group was the first company to provide a complete solution for broadcasting unique brand content over the internet
• The Internet Broadcasting Group provides clients with private label radio stations that are branded for our client companies.
• Internet Radio allows you to turn the advertising model on its head, but providing the content geared towards your customers that will increase brand affinity without any competing marketing messages.

About Internet Radio
Internet radio has been growing in scope and reach since the late 1990’s. The concept of broadcasting over the internet instead of the traditional terrestrial radio provides broadcasters with several advantages. With terrestrial radio there is a long and expensive licensing process, limited range of radio stations, and a very expensive operational model.

Internet radio has a very inexpensive cost structure comparatively. There are no costs related to licensing, hassles with the FCC, or other impediments to operating. The Internet Broadcasting Group can have a new online radio station running in just a few weeks.

The Value of Branded Online Radio
Internet Radio can be thought of as the ultimate brand extension opportunity. Internet Radio broadcasts your brand message online 24 hours per day, 7 days a week. There is no competitive advertising. Every piece of programming is designed to cater to your audience, and have them become more integrated with your brand on a regular basis.

Branded internet radio turns the traditional advertising model upside down. Instead of advertising via a :30 second message sandwiched between competitive advertisers which listeners tune out, all of the programming is designed to promote your brand.  The promotion is not all direct—no listener wants to hear about your product line for hours on end. The programming, however, is all brand supportive.

Music, news, product reviews, interviews and discussions are designed to support your brand. A fashion retailer would have music skewed toward the demographics they want to attract… A financial services company would provide financial news, interview and advice programming all from their perspective and highlighting their own fund families.